Fido Dido is back!!

I was out running earlier today and I ran past a poster for 7up! Guess what, Fido Dido was on it in jazzed up 3d glory.

So the cool little mascot is back and looking damn cool.

So what do you think of this new Fido? What did you think of the old Fido?

I love this kind of character and used to draw him when I was at school, so simple yet full of energy.