Chris Anderson, Editor-in-Chief of Wired has written a new book about his idea called the 'freemium' model.
In his interview over at 123-reg blog he explains how he believes the model works and what it means for the future of free services, software and sites on the internet. He also discusses his thoughts on where social networking comes into play and what role he believes it will begin to play.
The idea is pretty straightforward and on the surface very beneficial for us. Basically in the good old days a company would give away 1% of it's products in order to promote and sell the other 99%. Freemium works by giving away 99% of products in order to sell 1%....... remind you of Google?
The customer, that's us, gets so much free stuff these days that a lot of premium competition will find it harder and harder to survice. Only problem is in many cases we have to give up our private data or deal with a herd of adverts.
Still I am all for Freemium. Hopefully he has indicated that his book will be free online too, so go and read the review and see what it's all about.
Wednesday, January 9, 2008
What's the price for Freemium?
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